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The TruBlue Franchise

What Is TruBlue Home Management Franchise?

One Franchise Serving Two Huge Markets with Almost Limitless Potential…Seniors and Busy Families.

TruBlue home management franchise is revolutionizing the $380 billion senior care industry by specializing in the home care services seniors and their loved ones depend on to allow seniors to age in place with the quality of life they deserve. TruBlue franchisees provide their customers with a one-stop shop for all home care needs including: handyman services, cleaning services, lawn care, seasonal work including snow removal, and specialty jobs such as making homes accessible to seniors with mobility issues. Most importantly, our “One Company, One Call” approach provides our customers with a level of trust and convenience that was missing in the fragmented industry before TruBlue home management franchise entered the market. Seniors want worry-free living, and busy families want hassle-free living. Both demographics can enjoy this carefree lifestyle and convenience with an affordable monthly care package. As a result, TruBlue has rapidly grown to over 25 locations in multiple states, and now has plans to add hundreds of locations in the coming years.

Led by a visionary executive team with three decades of experience in both the senior care industry and the home services industry, TruBlue was founded for a very simple reason: there are no other brands capitalizing on the pent up demand that millions of seniors (and the millions of baby boomers) who desire to age in place, but cannot keep up with the daily home tasks that allow them to do so. From an investment standpoint, TruBlue is a low-cost, home-based business that has a quick ramp-up time, requires a minimum number of employees to begin operations, an exceptional initial and ongoing training platform, and the support of a well-established franchise system that will support you in every aspect of your business.

“TruBlue is a real opportunity for new entrepreneurs who are passionate about helping seniors stay in their homes longer to lead happy and productive lives, but who also want to build a business that will continue to grow over the long-term,” says Gary Green, Chairman and Co-Founder of TruBlue. “There are nearly a hundred brands that are focused on providing home health care to seniors, and they do it very well, but that industry is saturated, and those brands aren’t our competitors. We are the only company that specializes in taking care of the senior’s property. While seniors will need to hire brands that specialize in looking after their health and social well being, where will they turn if the air conditioning unit goes out? Or when the dishes need to be done? The ongoing maintenance that is required to look after a home is what really allows seniors to age in place with dignity, comfort and happiness. This is where TruBlue excels. We are leading, shaping, and own this market with minimal competition.”

There is a surging demand for seniors and baby boomers who want to age in place. According to AARP, nearly 90% of seniors want to age in place. The Population Bureau expects that the number of people ages 65+ will double from 46 million to “98 million by 2060.” When you think of the fact that Pew Research reports, “Roughly 10,000 Baby Boomers will turn 65 today, and about 10,000 more will cross that threshold every day for the next 19 years,” the demand for services allowing seniors to age in place will continue to skyrocket for decades.

“There really isn’t anything like TruBlue on the market today, and there’s no question that the future of TruBlue is incredibly bright,” says Greg Platz, President of TruBlue. “Helping seniors age in place is going to be one of the most lucrative business opportunities in our lifetime — for the sheer fact that seniors want to stay in their homes for as long as possible. Baby Boomers, who are rapidly becoming seniors in the tens of thousands every day, also overwhelmingly want to live on in their homes and communities and their loved ones want a trustworthy provider to take care of their parents’ or grandparents’ homes. TruBlue is fast becoming the first nationally known brand for home management services, and with the proven systems our team has put in place in terms of operation and support, our franchise will grow to hundreds of locations across the nation in the coming years.”

TruBlue franchisees have access to multiple revenue streams and lifelong relationships with their customers based on trust

TruBlue is the first national brand to offer a “one company, one call” solution for all home care needs of Seniors and Busy Families, providing franchisees with access to multiple revenue streams including:

  • Handyman service
  • Maid and cleaning services
  • Lawn care services
  • Seasonal work
  • Home accessibility
  • Special projects (errands and miscellaneous)

Because TruBlue is the leading brand for total home management services, and our franchisees are granted the tremendous responsibility of being allowed access to our customers’ homes, our franchisees establish lifelong relationships with their customers based on trust. The fact that TruBlue is a home-based business that requires only a small number of employees to begin operations, TruBlue has the potential to scale up incredibly quickly. This is exactly what Kay and Tim Diemont — a married couple who has turned their TruBlue franchise business into a rapid success story that serves hundreds of seniors, families and veterans in their community in Virginia — discovered since they opened their business a few years ago:

“This is the best decision I’ve ever made,” Tim says. “The business is so positive. We help seniors, veterans, schools, army bases, busy professionals, which makes it not only rewarding but allows us to have a lifestyle where we can take a trip to Europe every year and take as much time off as we want. People ask us, “Why didn’t you just do this on your own?’ The answer is because this franchise allows you to be 1,000 times bigger than you ever could be if you were starting out on your own. We went from just a few customers to a few hundred very quickly. We enjoy every single minute of this business.”

Ready to bring TruBlue Total House Care to your community? The time is now!

TruBlue is a low-cost investment opportunity with potential for high returns, with the total investment estimate to begin operations ranging from $61,850 – $81,000. TruBlue is home-based business, with minimal overhead, no buildout costs, or brick and mortar expenses, making TruBlue total house care franchise far more affordable than other franchise concepts in the senior care or home services industry. And with one franchise fee, you get two huge markets… Seniors and Busy Families. The franchise fee for your first territory is only $39,500.