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The TruBlue Franchise

What Is TruBlue Home Management Franchise?

One Franchise Serving Two Huge Markets with Almost Limitless Potential…Seniors and Busy Families.

TruBlue Home Management Franchise is revolutionizing the $380 billion senior care industry by specializing in the home care services seniors and their loved ones depend on to comfortably age in place with the quality of life they deserve. TruBlue franchisees provide customers with a one-stop-shop for all home care needs, including handyman services, cleaning services, lawn care, seasonal work including snow removal, and specialty jobs such as making homes accessible to seniors with mobility issues. Most importantly, our “One Company, One Call” approach provides our customers with a level of trust and convenience that was missing in the fragmented industry before TruBlue home management franchise entered the market. Seniors want worry-free living, and busy families want hassle-free living. Both demographics can enjoy this carefree lifestyle and convenience with an affordable monthly care package. As a result, TruBlue has rapidly grown to over 30 locations in multiple states and plans to add many more locations in the coming years.

Led by a visionary executive team with three decades of experience in both the senior care and home services industries, TruBlue was founded for a very simple reason: there are no other brands capitalizing on the pent up demand that millions of seniors (and the millions of baby boomers) desire to age in place, but don’t have the skills to keep up with the maintenance.

There are hundreds of companies focused on providing home health care to seniors, and they do it very well, but those brands are not TruBlue’s competitors. TruBlue is the only company that specializes in taking care of the senior’s property. While seniors will need to hire brands that specialize in looking after their health and social well being, where will they turn if the air conditioning unit goes out? Or when the dishes need to be done? Having someone to complete the required ongoing maintenance that comes with owning a home is what allows seniors to age in place with dignity, comfort, and happiness. This is where TruBlue excels.

There is a surging demand for seniors and baby boomers who want to age in place. According to AARP, nearly 90% of seniors want to age in place. The Population Bureau expects that the number of people aged 65+ will double from 46 million to “98 million by 2060.” When you think of the fact that Pew Research reports, “Roughly 10,000 Baby Boomers will turn 65 today, and about 10,000 more will cross that threshold every day for the next 19 years,” the demand for services allowing seniors to age in place will continue to skyrocket for decades.

“There really isn’t anything like TruBlue on the market today, and there’s no question that the future of TruBlue is incredibly bright,” says Greg Platz, President of TruBlue. “Helping seniors age in place is going to be one of the most lucrative business opportunities in our lifetime — for the sheer fact that seniors want to stay in their homes for as long as possible. Baby Boomers, who are rapidly becoming seniors in the tens of thousands every day, also overwhelmingly want to live on in their homes and communities and their loved ones want a trustworthy provider to take care of their parents’ or grandparents’ homes. TruBlue is fast becoming the first nationally known brand for home management services, and with the proven systems our team has put in place in terms of operation and support, our franchise will grow to hundreds of locations across the nation in the coming years.”

TruBlue franchisees have access to multiple revenue streams and lifelong relationships with their customers based on trust

TruBlue is the first national brand to offer a “one company, one call” solution for all home care needs of Seniors and Busy Families, providing franchisees with access to multiple revenue streams including:

  • Handyman service
  • Maid and cleaning services
  • Lawn care services
  • Seasonal work
  • Home accessibility
  • Special projects (errands and miscellaneous)

TruBlue is the leading brand for total home management services with that title TruBlue holds its franchisees to high standards. Franchise Owners are granted access to their customers' homes and establish lifelong relationships with their customers based on trust.

Ready to bring TruBlue Total House Care to your community? The time is now!

TruBlue is a unique opportunity for new entrepreneurs who are passionate about helping seniors stay in their homes longer to lead happy and productive lives, but who also want to build a business that will continue to grow over the long-term.