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TruBlue Team

At TruBlue Home Service Ally, our team members are the driving force behind the success of our mission to provide exceptional home maintenance and handyman services that support seniors aging in place and busy adults. Discover the faces behind TruBlue, dedicated to providing top-notch services that make a real difference in the lives of our clients, franchisees, and the communities we serve.

MEET THE LEADERSHIP TEAM

Sean is a seasoned franchise executive with more than 25 years of experience working with brands ranging in scale from startup franchise concepts to multi-national franchise systems. With a wealth of knowledge, impressive in both scope and variety, Sean brings to TruBlue the insight and expertise necessary for developing, operating and growing successful franchise businesses.

Sean’s background includes leading the growth of several brands including BrightStar Senior Care, Wireless Zone | Verizon Wireless, and FYZICAL Therapy & Balance Centers.  He was recently Chief Development Strategist for one of the largest PR & digital marketing agencies in franchising, providing marketing strategies for national brands.

Greg is a Senior-level Operations Professional with more than 20 years of successful organizational leadership with an industry-leading brand. Particular areas of expertise include operational excellence, bottom-line thinking, collaboration, relationship building, coaching, compliance, FDD, and customer service. Known as a trusted leader who can be counted on for dedication, loyalty, and advocacy to the organization, teams, and stakeholders.
Greg Haskett
Director of Operations

Carrie is a senior care industry expert with 15+ years of experience in aging, care, and strategic advising for home-based organizations. Her mission is to improve the quality of life for older adults and families through innovative solutions. As an Executive Consultant, she leads projects in aging, focusing on personal care and skilled home health services, while also providing leadership in program and project management, communication planning, and aligning organizations with new opportunities. 

Carrie Coumbs
Senior Strategic Advisor

Maryellen Torres is a distinguished brand professional with over 30 years of expertise in strategic marketing, corporate strategy, and brand development. With a global perspective gained from working and living in the United States, Taiwan, Japan, and Spain, Ms. Torres is well-versed in navigating diverse markets. Her track record demonstrates successful contributions to various verticals and cross-functional teams, spanning start-ups, established organizations, and Franchise Systems.

Maryellen Torres
Strategic Brand Advisor

MEET THE DEVELOPMENT TEAM

Melissa is an experienced professional in management, sales, and marketing A proven leader with a keen ability to multi-task a variety of challenges and responsibilities. A developer with a track record of success in people and project management with strong analytical problem-solving and communications skills. Results-oriented individual who leads by example and develops staff to their fullest potential.
Melissa Young
Sr. Executive Director of Franchise Development

FREQUENTLY ASKED QUESTIONS

Answers to common questions about the premier total house care franchise opportunity!

Have a question not answered here? Schedule a call with one of our team members.

I’ve never owned a business before. Do you offer training and support? TruBlue is led by a passionate leadership team who works tirelessly to ensure that your business will be a success from the moment you sign the franchise agreement. From the outset, we give you an exceptional training platform that includes getting certified, licensed and insured, hiring the right employees, how to market effectively, gain customers, build a base of referral sources, and a daily checklist to keep you on track and following our 90-day “secret to success” program. TruBlue will be with you every step of the way.
What is the TruBlue Franchise all about? We are the ONLY national provider that specializes in Total House Care, both inside and outside the home, for Seniors and Busy Families. No other franchise or business is like TruBlue.

We help Seniors stay in their homes longer to “age in place” with comfort, safety and dignity. For Busy Families, we help them regain their sanity, free time and weekends to do the things they love with the people they love. To handle all the household chores, we provide affordable, convenient and year-round monthly service packages (maintenance, repairs, cleaning, yard work, and seasonal/special projects). And clients get a dedicated Total House Care Manager to oversee all services and ensure that Seniors and Busy Families enjoy convenient, hassle-free, and worry-free living.

Especially for Seniors, we provide a year-round, helping hand approach to upkeep so they can safely stay at home for many more years. In addition to on-going maintenance, repair and cleaning services, we are also certified to provide Senior Home Safety Assessments (fall prevention, accessibility, senior-friendly handles/faucets, etc.), Senior Home Improvement & Modification Projects, and our monthly helping hand home service called House Care Plus.
What experience do I need? You do NOT need direct experience in the senior care or home services industries! We are NOT looking for handymen or technicians. Instead, we are looking for people who have a burning desire to become a business owner and builder of teams, not a technical doer. People who want to seize freedom, flexibility, financial success, serving others, making a real difference, and being in charge of their own path and destiny. Bring the right heart, passion and drive, and we will train and coach you every step of the way. We recommend that you simply have solid business or management experience and have abilities in either project management/operations or sales/marketing…and eventually hire someone with talents complementary to yours. You will hire your technical staff...maids, handymen, generalists, supervisors in time, etc. There are plenty of good technicians out there looking for a professional brand, effective operating and marketing systems to keep them busy year-round, and a good leader with a good heart…YOU. You should be confident in your ability to manage people, possess an entrepreneurial spirit, a strong commitment to customer service excellence, and a drive to follow our proven systems as you bring the TruBlue business model to your community.
Will I need to be certified? Yes. All our franchisees and their technicians are required to be certified, licensed and insured according to your state regulations, will vary greatly. We will help you understand and give you a plan to achieve these qualifications shortly after your initial training session. We will also help you get certified in Senior Home Safety by Age Safe ® America so you can perform Home Safety Assessments and provide senior home improvements and modifications.
Why is TruBlue a great fit for veterans? Veterans are uniquely qualified to franchise with TruBlue, as they have a proven ability to follow systems, procedures and processes necessary to make any venture successful. Because our business model is easy to run and easy to scale, TruBlue is a perfect fit for honorably discharged veterans who aspire to turn their dreams of entrepreneurship into reality. Honorably discharged veterans are eligible to receive $2,000 off their first franchise fee.

why wait?

 

OWNING A BUSINESS YOU LOVE
IS CLOSER THAN YOU THINK!