Greg Platz, PresidentGreg has been President and a member of the Board of Director for TruBlue since February 29, 2016 and previously served as our Chief Operating Officer. Greg was employed with our affiliate Fresh Coat from September 2008 through December 31, 2015, serving as operations manager, Director of Operations, and then as Vice President of Operations. While with Fresh Coat Franchise, because of Greg’s operational leadership and exceptional franchise owner coaching capabilities, he helped grow that very successful system from 20 franchise locations to well over 120.
Chris Semen, Strategic Franchising COOBefore his success with Caring Transitions, Chris previously served in various senior executive positions, including Vice President with Mr. Handyman International. Chris is a firm believer in franchising and the franchise model, having gained this belief through his experience as a franchise executive and by owing his own franchise. Chris owned and operated a successful Mr. Handyman franchise and knows firsthand the critical importance of having a world class training, marketing and operational support programs in place for franchise owners at all levels of the system. After five years of amazing growth and success with Caring Transitions, Chris was promoted to being the COO for all five Strategic Franchising brands to help spread his ideas and proven systems throughout the company.
President, Strategic Franchising
Steve Kwon, Senior VP of Franchise DevelopmentSteve has been in franchise development for over 20 years, overseeing many brands grow from infancy to national powerhouses and household names, such as Mathnasium and Budget Blinds. He joined the TruBlue team in late 2017 to duplicate those results for this new, exciting house care franchising opportunity.
Senior VP of Franchise Development
Dan Murphy, Strategic Franchising EVPIn addition to his leadership role with Strategic Franchising, Dan is also President and Co-Founder of Franchise Funding Group, LLC, the retired CEO/Co-Founder of The Growth Coach franchise system, and co-developer/equity partner and current Board Member of five national franchise systems: Caring Transitions, TruBlue House Care, Pet Wants, Growth Coach, and Fresh Coat. Franchise Funding Group (FFG) helps entrepreneurs to scale their existing and successful businesses nationally through a franchise model. FFG is like Shark Tank for Franchising…they function as investors and strategic partners in the franchising sector. Prior to getting into franchising in 2002, Dan owned his own business coaching company for over a decade and helped hundreds of small business owners and entrepreneurs achieve greater success and personal balance. Before that, he was a CPA, Audit Manager, and Director of Business Development with the international accounting/consulting firm of Deloitte & Touche for seven years. Dan is also a frequent public speaker on franchising and business success, enjoys mentoring the next generation of entrepreneurs, and is the author of the book, Becoming a Strategic Business Owner. He loves helping others and himself live a more fulfilling and exciting life by following his personal motto, Feed Your Dreams, Starve Your Fears®.
Strategic Franchising EVP
Joe Grimes, Strategic Franchising CFOJoe has been Chief Financial Officer for us and our affiliates Growth Coach, Fresh Coat, Caring Transitions, and Pet Wants since March 2017 and was Director of Accounting for us and our affiliates from November 2015 through February 2017. From April 2014 through November 2015, he was Controller for Jack Guttman Inc., dba Bakery Crafts, in West Chester, Ohio. From January 2010 through December 2013, Joe was the Global Product Supply Forecast manager for the Iams Corporation, a division of the Procter & Gamble Company, in Mason, Ohio.
Strategic Franchising CFO
Jeff Siehl, General Counsel, VP, SecretaryJeff has been our General Counsel and Secretary since May 2011 and Vice President since February 2018. He has been the General Counsel and Secretary of our affiliates Growth Coach, Fresh Coat and Caring Transitions since September 2007, of Pet Wants since August 2015, and has been Vice President of these affiliates since February 2018. He was General Counsel of H.H. Franchising Systems, Inc. in Cincinnati, Ohio from September 2007 through February 1, 2018. From July 2002 to September 2007, Jeff practiced law with Squire, Sanders & Dempsey, L.L.P. in Cincinnati, Ohio.
VP & General Counsel
Director of Franchising
Ryan Buckles, Franchise Business CoachRyan has spent his entire career in franchise development and joined the Fresh Coat (one of TruBlue's sister brands) team in 2012. This past year he has dedicated himself to helping TruBlue franchisees. The depth of his knowledge and understanding of running franchises informs every piece of direction he gives our franchisees as their Business Coach. Additionally, he coaches all new franchise owners.
Sr. Business Coach
Sr. Director of Business Development
Digital Marketing Manager
Franchise Development Specialist
Sr. Account Manager
Mary Ann Chadwell, Office CoordinatorMary Ann is our Office Coordinator and the voice you’ll hear whenever you call the TruBlue office in Cincinnati. She has several years of experience in the advertising industry with reports, graphics, and support. Mary Ann coordinates with all of our staff in various projects, and also assists both existing and potential franchise owners find the right expert to get their questions answered.
Mary Ann Chadwell
Paula Hummell, Franchise Development CoordinatorPaula has over 25 years of experience in Administrative Support, specializing in Sales and Project Management. Additionally, she has extensive experience in Customer Service, which she now uses at Fresh Coat to aid the team in our Sales Process, ensuring all of our work is finalized perfectly.
Human Resources Manager
Executive Assistant to the CFO