TruBlue Total House Care
Serving Two Huge Markets – Seniors & Busy Families
TruBlue Total House Care is perfectly positioned for the next golden opportunity in the exploding Senior Care Market. More than 10,000 people will turn 65 years of age EVERY DAY for the next 20 years…and nearly 90% of them want to “age in place” … stay in their homes as long as possible. TruBlue was founded, designed, and structured to specifically and successfully make that happen.
TruBlue is the ONLY national provider that specializes in Total House Care for Seniors that helps them stay in their homes longer. By providing a complete and on-going house care solution, both inside and outside the home, seniors get customized, convenient, and worry-free house care. Their families get peace of mind knowing that their loved ones are safe in their homes.
While TruBlue is expanding rapidly to meet the growing national demand, this opportunity is still wide open, with plenty of available territories, and with minimal competition and regulation. Other senior-care franchise sectors like in-home personal care of the elderly are saturated with competition…highly regulated…have risks of personal injury/harm to clients… and with limited, if any, available territories.
There are more than 12,000 Medicare homecare agencies and more than 6,000 senior care franchise locations taking care of the elderly person, but NO ONE is taking care of their homes. That’s until TruBlue was created. Every day, Seniors are forced to leave their homes because of the physical burden of home maintenance and repairs, both inside and outside their home. TruBlue franchise owners take that upkeep burden off their shoulders and also give their adult children peace-of-mind knowing mom and/or dad are safe and secure in their home. And by the way, those thousands and thousands of senior care agencies are potential referral sources to generate business for our TruBlue owners…great alliance partners to keep clients safely living in their homes longer.
“Now is the ideal time to franchise with TruBlue,” says Sean Fitzgerald, President of TruBlue. “We have zero competition on a national scale, and we are the only company that focuses on being the one-stop-resource for all of our customers’ home care needs…. maintenance, repairs, cleaning, yard work and seasonal projects. We have low overhead, high-margin potential and a support team with decades of experience coaching franchise owners to high levels of success and satisfaction. . And because of the recent Covid-19 pandemic, that tragedy will only intensify the desire of Seniors to stay in their homes and avoid assisted living facilities at all costs because of increased health and safety risks.”
Busy Families is another huge market that TruBlue serves. They have disposable income, but they often have little free time or desire to deal with upkeep around the house. And they are looking for quality, dependable and trustworthy providers and will pay a premium for These families are so busy running around from their kids’ sporting events and school events that they don’t have the time. Busy families rely on TruBlue to take care of the home, so they don't have to. TruBlue acts as their Total House Care Manager, and they have time for what matters the most. Whether serving Seniors or Busy Families:
One Company. One Call. TruBlue handles it all.
Self-Guided, Interactive Tour
What Does It Cost To Own A TruBlue Total House Care Franchise?
The total investment estimate for a TruBlue franchise ranges from $65,050 - $91,400. Because TruBlue is a home-based business, with zero inventory and zero brick and mortar expenses, costs are substantially lower than other franchise brands in the senior care, home services, handyman, home remodeling, cleaning and lawn care segments. Our ability to provide an all-inclusive home management services for our customers and our proven track record of success make TruBlue a low-cost investment with high potential returns.
- Total Investment: $65,050 - $91,400
- Franchise Fee: $44,900
- Minimum Liquid Capital: $50,000
- Financing Assistance: Yes
- Business Type: Franchise
Benefits of Owning A TruBlue Total House Care Franchise
Here are the top reasons why TruBlue is an attractive investment opportunity for first-time entrepreneurs and veteran investors alike:
Low-investment, home-based business
TruBlue is a low-cost investment opportunity with the potential for high returns. The total investment to begin operations ranges from $59,650-$86,000
A huge opportunity in senior care
Did you know? 87% of seniors want to stay in their homes as they age and that 10,000 people will turn 65 years old every day for the next 20 years. There is a huge opportunity to help seniors stay in their homes as long as possible and TruBlue is perfectly designed and positioned to do just that.
Reap the benefits of multiple revenue streams
TruBlue is the only national provider that helps seniors to age in place safely, and busy families to regain their free time. By providing a multitude of services, Franchise Owners can easily diversify their cash flow.
Efficiently launch and quickly scale your business
TruBlue is remarkable in its ability to allow franchisees to scale up quickly and cost-efficiently. Our executive team will coach you to smartly scale and establish your business in the community.
Inherit a trusted name
After decades of growing franchise systems in the senior care and home services industries, our executive team founded TruBlue to answer the need for home care services for seniors and busy families. New franchise owners inherit the trusted TruBlue name.
Build a business you're passionate about
Feel great about being a home care HERO to seniors and busy families…be proud to help them enjoy worry-free and hassle-free living on their terms…and feel good about providing services that are truly needed and appreciated.
What Our Franchisees Have To Say
“This is the best decision I’ve ever made. The business is so positive. We help seniors, veterans, schools, army bases, busy professionals, which makes it not only rewarding for us but it allows to have a lifestyle where we can take a trip to Europe every year and take as much time off as we want. People ask us, ‘Why didn’t you just do this on your own?’ The answer is because this franchise allows you to be 1,000 times bigger than you ever could be if you were starting out on your own. We went from just a few customers to a few hundred very quickly. We enjoy every single minute of this business.”
-Tim Diemont, TruBlue in Virginia
“This business allows you to be honest and make real money at the same time, which is a real blessing especially when you’re just starting out. You begin to find very quickly that your customers are far more diverse than seniors. Busy families need our services just as badly as seniors who want to age in place, and our range of services makes it easy to scale up pretty quickly. The corporate support is excellent. As someone who never owned a business before, I was worried about marketing, but they provide great marketing material to us directly.”
-Todd Cook, TruBlue in North Carolina