TruBlue — Frequently Asked Questions

TruBlue FAQ: Answers to common questions about the premier home management franchise opportunity

What is TruBlue?

TruBlue is an emerging franchise that is revolutionizing the $380 billion senior care industry by specializing in the home care services seniors and their loved ones depend on to allow seniors to age in place with the quality of life they deserve. TruBlue franchisees provide their customers with a one-stop shop for all home care needs including: handyman services, cleaning services, lawn care, seasonal work, and speciality jobs, such as making homes accessible to seniors with mobility issues. As a result, TruBlue has rapidly grown to over 20 locations in multiple states, and now has plans to add hundreds of locations in the coming years.

What services do we provide?

TruBlue provides a range of services:

  • Handyman services
  • Maid and cleaning
  • Yard care
  • Accessibility modifications
  • Specialty projects

Who are our core customers?

TruBlue customers range from the millions of seniors who want to age in place, to the millions of busy families who simply do not have time to keep up their homes, to young professionals, who do have the budget for upkeep but not the skill-set or desire to do so. TruBlue also works with a wide variety of commercial vendors, such as realtors, property managers and home rental companies to ensure that their investments are in tip-top shape.

How much does a TruBlue franchise cost?

TruBlue is a low-cost investment opportunity with potential for high returns, with the total investment estimate to begin operations ranging from $61850 – $81,000. TruBlue is a home-based business with zero overhead and no buildout costs or brick and mortar expenses, making TruBlue far more affordable than other franchise concepts in the senior care or handyman services industries. The franchise fee for your first territory is $39,500.

For a more detailed look at cost and investment information, please visit the Initial Investments and Startup Costs page.

What are the financial requirements for franchising with TruBlue?

To franchise with TruBlue, you will need to have the required minimum liquid capital of $45,000 to open your own new business.

Is there a continuing royalty fee?

Yes. The continuing royalty fee is 6%.

Will you help me secure financing?

We do not offer direct financing. However, we work with a number of third-party financial institutions that may be able to help you with financing.

What experience do I need?

None! We recommend that you have a proven track record of leadership experience, are confident in your ability to manage people, an entrepreneurial spirit and the drive to follow our proven business model as you bring TruBlue to your community.

Will I need to be certified?

Yes. All of our franchisees and their technicians are required to be certified, licensed and insured. We will help you achieve these qualifications during your initial training session.

I’ve never owned a business before. Do you offer training and support?

TruBlue is led by a passionate leadership team who works tirelessly to ensure that your business will be a success from the moment you sign the franchise agreement. From the outset, we give you an exceptional training platform that includes getting certified, licensed and insured, hiring the right employees, how to make sales and build a referral base of customers, how to market effectively and a daily checklist to keep you on track and our following our 90-day “secret to success” program. TruBlue will be with you every step of the way.

How large of a space do I need?

None! TruBlue is a home-based business that does not require a brick and mortar space nor the expenses that come with it.

How many employees do I need?

TruBlue only requires a small staff to get started. We will help you scale your business in a smart fashion, so that you will be able to hire more employees and take on more jobs as you grow.

Do I need to make investments in lawn care equipment?

No. We recommend that your TruBlue business begins by contracting these services out with local providers in your community. As your business grows, we encourage you make the investments in lawn care equipment or buy a local lawn care company outright to bring all of your services in-house.

Why is TruBlue a great fit for veterans?

Veterans are uniquely qualified to franchise with TruBlue, as they have a proven ability to follow systems, procedures and processes necessary to make any venture successful. Because our business model is easy to run and easy to scale, TruBlue is a perfect fit for honorably discharged veterans who aspire to turn their dreams of entrepreneurship into reality. Honorably discharged veterans are eligible to receive 20% off their first franchise fee.

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