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The TruBlue Total House Care Franchise Story

How an original concept for delivering home management services for seniors and busy adults is poised to revolutionize the home management franchise industry

TruBlue franchise is a revolutionary concept in the industry, which brings together recession-proof home care industries (such as handyman services, maid and cleaning services and lawn care) with the needs of seniors who want to age in place and busy families who depend on regular home maintenance and upkeep to regain their free time and weekends. For the first time, customers have a reliable, dependable and national brand they can depend on for all of their home care needs: One company, one call… total house care management. Now with our affordable monthly care packages, seniors can enjoy worry-free living and busy families can enjoy hassle-free living and spend time doing what they enjoy, not tackling endless chores.

The brand was founded when our executive team saw a demand for total home management services, after successfully launching and growing national brands in both the senior home health care industry, as well as the home services and handyman industry. Gary Green, Chairman and Co-Founder of TruBlue, recognized that millions of seniors desire to age in place, and that the biggest obstacle to aging in place is the ongoing maintenance of a home.

“I owned a senior home healthcare franchise and discovered that the true problem seniors face if they want to age in place is taking care of the home,” Gary says. “What the market needed was one company that could take over all aspects of home care and to be able to provide the level of trust that comes with taking care of home services for seniors. As a franchisor, we had the capacity to develop a strong model that could deliver to our franchisees multiple revenue streams that would also provide the convenience factor today’s consumers want and need. What our franchisees have discovered is that our services are equally needed for busy families who do not have time to devote to maintaining a home, and millennials who have never learned how to take care of their homes. The demand for our services extends to millions of people, who will need us over the long-term. As a franchisor, TruBlue is tremendously exciting because we can rapidly grow to hundreds of locations nationwide.”

TruBlue franchise is a brand with enormous growth potential

TruBlue has rapidly grown to over 30 locations across multiple states, but we’re not slowing down anytime soon! TruBlue franchise plans to add hundreds of locations across the nation in the coming years, as we become the premier brand for home management services.

Right off the bat, our franchise network is rapidly growing and gaining industry recognition and accolades:

  • Franchise Gator‘s #8 fastest-growing franchise
  • Franchise Gator‘s top 100 emerging brands
  • USA Today top 50 franchises for Veterans

Our all-in-one house care offering keeps property values high, ensures children grow up in a safe and clean environment, and allows older adults to stay in their homes as they age. With five distinct profit centers and recurring monthly revenues from a scheduled multi-service approach, TruBlue is in prime position to fill the needs of homeowners while capitalizing on several multi-billion dollar industries.

The power behind Strategic Franchising Systems

The success behind TruBlue is due in no small part to our executive team, who has decades of experience in founding and growing franchise systems. TruBlue’s affiliate, Strategic Franchising Systems, has successfully launched seven unique franchise concepts and has taken each to a national level. TruBlue will follow the same track record of success.

“The fact that our executive team has successfully grown several franchise systems and has helped hundreds of entrepreneurs realize their full potential as small business owners makes the TruBlue franchise opportunity unique,” says Greg Platz, President of TruBlue. “We’ve developed a business model that is not only sustainable over the long-term, but it is also a low-cost opportunity that can scale up both quickly and easily if you follow our systems. We provide our franchisees with exceptional initial and ongoing support, state-of-the-art technology to make running the business easier, and the assurance that we’ll be with you every step of the way in your business. TruBlue is well on its way to becoming the first name brand for total home management services and the potential for growth is enormous.”