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Answers to common questions about the premier home management franchise opportunity

What is TruBlue?

TruBlue is an emerging franchise that is revolutionizing the $380 billion senior care industry by specializing in the home care services seniors and their loved ones depend on to allow seniors to age in place with the quality of life they deserve. Additionally, TruBlue also serves the large markets of Busy Families as well as helping Realtors get their clients’ houses in shape to be sold fast and for top dollar. TruBlue franchisees provide their customers with a one-stop shop for all home care needs including: handyman services, cleaning services, lawn care, seasonal work, and specialty jobs, such as making homes safe and accessible to seniors with mobility issues. As a result, TruBlue has rapidly grown to over 30 locations in multiple states, and now has plans to add hundreds of locations in the coming years.

What Makes TruBlue Unique?

TruBlue is the ONLY trusted national provider specializing in Total House Care, both inside and outside the home, for Seniors and Busy Families. We help Seniors stay in their homes longer to “age in place” with dignity, comfort, safety and independence. For Busy Families, we help them regain their sanity, free time and weekends to spend time with family and friends doing what they truly love. With affordable monthly service packages, starting as low as $199, and with a dedicated Total House Care Manager, we ensure each client enjoys convenient, hassle-free and worry-free living. And since we sell monthly service packages, we serve clients for month after month, year after year so they have true peace of mind and you derive on-going revenues.

What services do we provide?

Again, we serve 3 very large markets: Seniors, Busy Families, and Realtors and their clients. For all of these lucrative markets, TruBlue provides them all with a wide range of services:

  • Handyman services
  • Maid and cleaning
  • Yard care
  • Accessibility modifications
  • Specialty projects

Who are our core customers?

TruBlue customers range from the millions of seniors who want to age in place, to the millions of busy families who simply do not have time or desire to keep up their homes, to Realtors who have dozens and dozens of clients each year who need to get their house fixed up and in shape to sell fast and at premium prices. Realtors love us because we help them make more money. TruBlue also works with a wide variety of commercial properties like retail stores, strip malls, restaurants, office parks, medical offices, military bases, and apartment and condo complexes to name a few.

Who Will Be My Referral Sources?

Your number one referral source will be your recurring and highly satisfied customers…seniors and busy families. They will gladly tell their family members, friends, neighbors, co-workers, and social connections…both in person and on social media. And keep in mind, every home owner or condo owner you meet and talk to every day is a potential client or referral source. Also, Realtors have a vested interest referring their clients to TruBlue, a convenient, reliable, one-stop shop to help their clients get their homes in tip-top shape quickly so the property sells fast and for a premium price. Also, Senior Care Agencies, who take care “of the person”, have a vested interest in referring their clients to you so you can take care “of their property” and allow their clients to “age in place” in a safe and well-maintained home for many additional years. And finally, you will join your Chamber, a networking club like BNI, and set up a trade booth at highly effective shows and events.

How much does a TruBlue franchise cost?

TruBlue is a low-cost investment opportunity with potential for high returns, with the total investment estimate to begin operations ranging from $61,850 – $81,000. TruBlue is a home-based business with low overhead and no buildout costs or brick and mortar expenses, making TruBlue far more affordable than other franchise concepts in the senior care or handyman services industries. The franchise fee for your first territory is $39,500.

For a more detailed look at cost and investment information, please visit the Initial Investments and Startup Costs page.

What is The Winner’s Circle Program?

The Winner’s Circle is a unique program in all of franchising. We fully stand behind our successful TruBlue business model and our proven marketing, operating, training, and support systems. We are so confident in what we do that we directly tie your success to our success in a major way…a true partnership. This innovative win-win program is designed to reimburse serious, hard-working, and fully committed franchisees for the entire cost of the initial franchise fee if certain performance criteria are met over the period of four years. This is a realistic way for you to earn back your entire franchise fee if you are willing to work hard and follow our proven systems.

What are the financial requirements for franchising with TruBlue?

To franchise with TruBlue, you will need to have the required minimum liquid capital of $45,000 to open your own new business.

Is there a continuing royalty fee?

Yes. The continuing royalty fee is 6%.

Will you help me secure financing?

We do not offer direct financing. However, we work with a number of third-party financial institutions that may be able to help you with financing.

What experience do I need?

None! We recommend that you have a proven track record of leadership experience, are confident in your ability to manage people, an entrepreneurial spirit and the drive to follow our proven business model as you bring TruBlue to your community.

Will I need to be certified?

Yes. All of our franchisees and their technicians are required to be certified, licensed and insured. We will help you achieve these qualifications during your initial training session.

I’ve never owned a business before. Do you offer training and support?

TruBlue is led by a passionate leadership team who works tirelessly to ensure that your business will be a success from the moment you sign the franchise agreement. From the outset, we give you an exceptional training platform that includes getting certified, licensed and insured, hiring the right employees, how to make sales and build a referral base of customers, how to market effectively and a daily checklist to keep you on track and following our 90-day “secret to success” program. TruBlue will be with you every step of the way.

How large of a space do I need?

None! TruBlue is a home-based business that does not require a brick and mortar space nor the expenses that come with it.

How many employees do I need?

TruBlue only requires a small staff to get started. We will help you scale your business in a smart fashion, so that you will be able to hire more employees and take on more jobs as you grow your business, customers and cash-flow.

Do I need to make investments in lawn care equipment?

No. We recommend that your TruBlue business begins by contracting these services out with local providers in your community. As your business grows, we encourage you make the investments in lawn care equipment or buy a local lawn care company outright to bring all of your services in-house.

Why is TruBlue a great fit for veterans?

Veterans are uniquely qualified to franchise with TruBlue, as they have a proven ability to follow systems, procedures and processes necessary to make any venture successful. Because our business model is easy to run and easy to scale, TruBlue is a perfect fit for honorably discharged veterans who aspire to turn their dreams of entrepreneurship into reality. Honorably discharged veterans are eligible to receive $2,000 off their first franchise fee.