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Answers to common questions about the premier total house care franchise opportunity

What is the TruBlue franchise all about?

We are the ONLY national provider that specializes in Total House Care, both inside and outside the home, for Seniors and Busy Families. No other franchise or business is like TruBlue.

We help Seniors stay in their homes longer to “age in place” with comfort, safety and dignity. For Busy Families, we help them regain their sanity, free time and weekends to do the things they love with the people they love. To handle all the household chores, we provide affordable, convenient and year-round monthly service packages (maintenance, repairs, cleaning, yard work, and seasonal/special projects). And clients get a dedicated Total House Care Manager to oversee all services and ensure that Seniors and Busy Families enjoy convenient, hassle-free, and worry-free living.

Especially for Seniors, we provide a year-round, helping hand approach to upkeep so they can safely stay at home for many more years. In addition to on-going maintenance, repair and cleaning services, we are also certified to provide Senior Home Safety Assessments (fall prevention, accessibility, senior-friendly handles/faucets, etc.), Senior Home Improvement & Modification Projects, and our monthly helping hand home service called House Care Plus.

What makes TruBlue a unique industry opportunity?

With ONE franchise, you get to serve TWO of the hottest industry sectors...Senior Care & Home Services... in TWO of the fastest-markets...Seniors and Busy Families.

TruBlue Total House Care is perfectly positioned for the next golden opportunity in the exploding Senior Care Market. More than 10,000 people will turn 65 years of age EVERY DAY for the next 20 years…and nearly 90% of them want to “age in place” … to safely and comfortably stay in their homes for as long as possible and avoid going into assisted living facilities. And after the Covid-19 pandemic and all the health and safety challenges with senior-care facilities, these “age in place” trends will only intensify. Fortunately, TruBlue was founded, designed, and structured to specifically and successfully make that happen.

TruBlue is the ONLY national provider that specializes in Total House Care for Seniors that helps them stay in their homes longer. We take the physical burden and stress of properly maintaining a home off their shoulders. By providing a complete and on-going house care solution (maintenance, repairs, cleaning, yard work, special projects), both inside and outside the home, seniors get customized, convenient, and worry-free house care. Their families get peace of mind knowing that their loved ones are safe in their homes.

The other booming market we serve is Busy Families. We help them regain their sanity, free time and weekends to do the things they love with the people they love. To handle all the household chores, we provide affordable, convenient and year-round monthly service packages (maintenance, repairs, cleaning, yard work, and special projects) starting as low as $199 and a dedicated Total House Care Manager to oversee all services and ensure that Seniors and Busy Families enjoy convenient, hassle-free, and worry-free living.

How is TruBlue different from other senior care franchises?

Unlike most other senior-care franchises, TruBlue has minimal competition, a wide-open lane to grow rapidly for decades to come, minimal government regulation, and lots of prime territories still available throughout the U.S.

Our franchise owners also have tremendous credibility and a competitive advantage as they earn Senior Home Safety Certification. Our franchise owners can provide professional Senior Home Safety Assessments and then provide the necessary home improvements, repairs and modifications to ensure safety, accessibility, and peace of mind to seniors and their loved ones.

Other senior-care franchise sectors like in-home personal care of the elderly are saturated with competition…highly regulated…have risks of personal injury/harm to clients… and with limited, if any, available territories. There are more than 12,000 Medicare homecare agencies and more than 6,000 senior care franchise locations taking care of the elderly person, but NO ONE is taking care of their homes. That’s until TruBlue was created.

And by the way, those thousands and thousands of senior care agencies are potential referral sources to generate business for our TruBlue owners…great alliance partners with the mutual interest to keep clients safely living in their homes longer.

Who are TruBlue’s core customers?

TruBlue customers range from the millions of seniors who want to age in place, to the millions of busy families who simply do not have time or desire to keep up their homes, to Realtors who have dozens and dozens of clients each year who need to get their house fixed up and in shape to sell fast and at premium prices. Realtors love us because we help them make more money. TruBlue also works with a wide variety of commercial properties like retail stores, strip malls, restaurants, office parks, medical offices, military bases, and property owners of apartment and condo complexes as well as vacation rentals, to name a few. These entities have on-going cleaning, maintenance and repair needs and the money and incentive to keep their places of business or their investments in tip-top shape.

What services does TruBlue provide?

We are Home Care Heroes to our customers. For the four expansive and lucrative markets we serve (see above), we provide TruBlue customers with a wide range of services, inside and outside the home, on a year-round basis:

  • On-going maintenance and upkeep
  • Handyman/repair services
  • Yard work and external projects
  • Seasonal and special projects

And for Senior Homeowners:

  • Home Safety Assessment
  • Senior Home Improvements/Modifications
  • House Care Plus – year-round, helping hands

Who Will Be My Referral Sources?

Your number one referral source will be your recurring and highly satisfied customers…seniors and busy families. They will gladly tell their family members, friends, neighbors, co-workers, and social connections…both in person and on social media. And keep in mind, every homeowner or condo owner you meet and talk to every day is a potential client or referral source. Your customers are everywhere! Also, Realtors have a vested interest referring their clients to TruBlue, a convenient, reliable, one-stop shop to help their clients get their homes in tip-top shape quickly, so the property sells fast and for a premium price. Also, Senior Care Agencies, who take care “of the person”, have a vested interest in referring their clients to you so you can take care “of their property” and allow their clients to “age in place” in a safe and well-maintained home for many additional years. So will all the other people and organizations caring about the elderly: geriatric medical practices, hospital groups, houses of worship, government support programs, and dozens of other senior support organizations and community centers. And finally, you will join your Chamber, a networking club like BNI, and set up a trade booth at highly effective shows and events. Everybody knows seniors and busy families and will want the best for them…TruBlue!

How much does a TruBlue franchise cost?

TruBlue is a low-cost investment opportunity with potential for high returns, with the total investment estimate to begin operations ranging from $65,050 – $91,400. TruBlue is a home-based business with low overhead and no buildout costs or brick and mortar expenses, making TruBlue far more affordable than other franchise concepts in the senior care or home services industries. The franchise fee for your first territory is $44,900…and if necessary, we have third-party financing partners that can help you evaluate financing options.

For a more detailed look at cost and investment information, please visit the Initial Investments and Startup Costs page.

How can I earn back my franchise fee with The Winner’s Circle Program?

The Winner’s Circle is a unique program in all of franchising. We fully stand behind our successful TruBlue business model and our proven marketing, operating, training, and support systems. We are so confident in what we do that we directly tie your success to our success in a major way…a true partnership. This innovative win-win program is designed to reimburse serious, hard-working, and fully committed franchisees for the entire cost of the initial franchise fee if certain performance criteria are met over the period of four years. This is a realistic way for you to earn back your entire franchise fee if you are willing to work hard and follow our proven systems. This unique program helps us attract and reward hard-charging, confident and hard-working owners that successfully grow their business, revenues, and down the road, our royalties. It’s a true win-win arrangement.

What are the financial requirements for franchising with TruBlue?

To franchise with TruBlue, you will need to have the required minimum liquid capital of $50,000 to open your own new business.

Is there a continuing royalty fee?

Yes. The continuing royalty fee is 6% of gross revenues.

Will you help me secure financing?

We do not offer direct financing. However, we work closely with third-party financial institutions that have proven reliable and effective and may be able to help you with financing…depending on your situation. We will make the financing introductions early in the process once there appears to be a good mutual fit…that you are comfortable with us and the opportunity…and we feel you are a good fit to lead this TruBlue business in your community.

What experience do I need?

You do NOT need direct experience in the senior care or home services industries! We are NOT looking for handymen or technicians. Instead, we are looking for people who have a burning desire to become a business owner and builder of teams, not a technical doer. People who want to seize freedom, flexibility, financial success, serving others, making a real difference, and being in charge of their own path and destiny. Bring the right heart, passion and drive, and we will train and coach you every step of the way. We recommend that you simply have solid business or management experience and have abilities in either project management/operations or sales/marketing…and eventually hire someone with talents complementary to yours. You will hire your technical staff...maids, handymen, generalists, supervisors in time, etc. There are plenty of good technicians out there looking for a professional brand, effective operating and marketing systems to keep them busy year-round, and a good leader with a good heart…YOU. You should be confident in your ability to manage people, possess an entrepreneurial spirit, a strong commitment to customer service excellence, and a drive to follow our proven systems as you bring the TruBlue business model to your community.

Will I need to be certified?

Yes. All our franchisees and their technicians are required to be certified, licensed and insured according to your state regulations, will vary greatly. We will help you understand and give you a plan to achieve these qualifications shortly after your initial training session. We will also help you get certified in Senior Home Safety by Age Safe ® America so you can perform Home Safety Assessments and provide senior home improvements and modifications.

I’ve never owned a business before. Do you offer training and support?

TruBlue is led by a passionate leadership team who works tirelessly to ensure that your business will be a success from the moment you sign the franchise agreement. From the outset, we give you an exceptional training platform that includes getting certified, licensed and insured, hiring the right employees, how to market effectively, gain customers, build a base of referral sources, and a daily checklist to keep you on track and following our 90-day “secret to success” program. TruBlue will be with you every step of the way.

How large of a space do I need?

None! TruBlue is a home-based business that does not require a brick and mortar space nor the hefty initial and on-going expenses that come with it. We believe in running a “lean and mean” business to keep overhead low and educating you to expand your team as cash flow permits...and yes, in time, securing a small office when it makes practical and good business sense.

How many employees do I need?

TruBlue only requires a small staff to get started. We will help you scale your business in a smart fashion, so that you will be able to hire more employees and take on more jobs as you grow your business, customers and cash-flow.

Is it hard to find quality workers to join my team?

No, good companies and good leaders can always attract good workers. Workers (maids, handymen, generalists, supervisors, etc.) want to join a professional, national brand that has the proven marketing and operating systems to generate repeat customers and work assignments so they can keep busy, well paid, and employed on a year-round basis. TruBlue offers them all of that. At its core, this business is about being effective in 3 areas: marketing (we have a proven brand and system for you to follow), project management/operations (we have systems for you to follow to be well organized to deliver satisfaction to your customers), and lastly, staffing (year-round recruiting, hiring, and retaining of good workers). Again, we have a proven system for effective staffing for you to follow…and spend lots of time in training class covering that topic. Most of our successful franchise owners can quickly get comfortable with marketing and project management/operations, but come to training still with some irrational fears, doubts, and negative beliefs about staffing. It’s something very few of our successful franchise owners did before joining TruBlue so they are naturally uncomfortable and just assume staffing will be a challenging area. It should not be. You will have too much to offer good technicians. All you need is to be comfortable with people, effective at managing them, and follow our year-round, strategic approach to continual recruiting, interviewing, and hiring. Our proven recruiting methods and referral sources will help you successfully hire your technical staff...maids, handymen, generalists, supervisors in time, etc. There are plenty of good technicians out there looking to join a good company and leader. Technicians are attracted to our mission to help seniors stay in their homes and help busy families regain their free time and sanity. Just have the empowering belief that good employees are always attracted to good employers…and follow our proven staffing system. You will do fine…just like all of our many franchise owners operating across many states.

Do I need to make investments in lawn care equipment?

No. We recommend that your TruBlue business begins by outsourcing these services to other local providers/contractors in your community and get a cut of that revenue. In time, as your business grows, we encourage you to assess and potentially make the investments in lawn care equipment or buy a local lawn care company outright to bring all your services in-house. The greatest profits to be made are in handymen/repair, maid, on-going maintenance, special projects, and our on-going subscription services, House Care Plus, for seniors and busy families…as well as Senior Home Safety Assessments and all the home improvement and modifications that are necessary for safety, fall prevention, accessibility, and on and on.

Why is TruBlue a great fit for veterans?

Veterans are uniquely qualified to franchise with TruBlue, as they have a proven ability to follow systems, procedures and processes necessary to make any venture successful. Because our business model is easy to run and easy to scale, TruBlue is a perfect fit for honorably discharged veterans who aspire to turn their dreams of entrepreneurship into reality. Honorably discharged veterans are eligible to receive $2,000 off their first franchise fee.