Menu Close

Category: New Franchise Owners

Franchise Times: In-Home Care Franchises Expand Services as the Senior Population Grows

When Vince Maffeo of Comfort Keepers realized the need for home-improvement projects in seniors’ homes, he didn’t have a referral source. Upon hearing about TruBlue Total House Care, he decided to begin a strategic partnership that leverages both brand’s strengths and gives seniors a more practical solution to aging in place. The alliance of Comfort Keepers and TruBlue excites both companies as they are able to cross-promote their services…