Building a Legacy with TruBlue: How Support and Sustainability Drive Franchisee Success
Creating a lasting legacy in the world of franchising is a dream for many entrepreneurs. However, finding a franchise that provides the long-term support and sustainable business model necessary to make that dream a reality can be a challenge. TruBlue Home Service Ally is one franchise that rises to the occasion, equipping franchisees with the tools, structure, and guidance needed to build a thriving, long-lasting business.
For Dan McMurtry, a TruBlue franchisee in Roanoke, Virginia, the journey with TruBlue has been nothing short of transformative. Since launching his franchise in 2016, McMurtry has not only built a successful operation but has also played a key role in the brand’s growth. As the first TruBlue franchisee to surpass $1 million in annual revenue, McMurtry’s story is a testament to the franchise's power to create sustainable businesses.
The Power of Relationships and Reliable Revenue
At the heart of McMurtry’s success is a simple yet powerful philosophy: building genuine relationships.
"Building relationships is key to everything we do," McMurtry explains. "It’s not just about offering a service — it’s about making genuine connections with customers. Over the years, almost every new customer I meet has become a friend."
This customer-centric approach aligns perfectly with TruBlue’s business model, which emphasizes home maintenance and aging-in-place services. With a growing senior population and an increasing need for ongoing home care, TruBlue franchisees can tap into a stable, recession-resistant market.
“We are seeing an increased demand, especially on the senior side of the business,” McMurtry says. “That’s the heart of what we do — providing home maintenance and modifications for seniors so they can live in their homes longer. We’ve seen steady growth, and I think it’s only going to continue.”
Unmatched Support and Coaching
One of the key differentiators that sets TruBlue apart is its commitment to franchisee support. From business coaching to marketing guidance, franchisees have access to a wealth of resources that help them scale successfully.
"I’ve been with TruBlue for nine years now, and it’s positively evolved in that time," McMurtry shares. "The support system is incredible — coaches help you with marketing, operations, and everything you need to succeed. They truly care about your success because they know that when you succeed, the brand succeeds."
This robust support network allows franchisees to focus on growth while benefiting from expert advice and proven strategies. For McMurtry, this guidance has been instrumental in achieving his business milestones.
Sustainability Through a Subscription Model
Another pillar of TruBlue’s sustainable success is its innovative subscription-based home maintenance service. By offering homeowners an ongoing service plan, franchisees can establish a predictable revenue stream while ensuring customer retention.
“Subscription services have been a game-changer for us,” McMurtry notes. “People take better care of their cars than their homes, but we aim to change that mindset. The subscription model helps homeowners stay on top of their home maintenance and gives us a consistent revenue stream.”
This steady cash flow enables franchisees to plan for long-term growth, reinvest in their businesses, and build a reliable customer base that keeps coming back.
A Business Built to Last
For franchisees like McMurtry, TruBlue offers more than just a business—it offers the potential to build a lasting legacy. With conversations already happening about his son potentially joining the business, McMurtry sees TruBlue as a viable opportunity for future generations.
“I’ve talked to my son about him coming on board one day,” he shares. “If not, I definitely think there’s strong demand for the business, and it could be sold when the time comes. TruBlue’s model makes that possible — whether it’s building something to pass down or sell, the foundation is there.”
TruBlue’s scalable business model ensures that franchisees can expand their operations while maintaining the flexibility to transition ownership when the time is right. This ability to create something enduring is what sets TruBlue apart from many other franchise opportunities.
Final Thoughts: The Key to Franchise Success
For those considering a TruBlue franchise, McMurtry’s journey serves as a powerful example of what’s possible. With strong corporate support, a sustainable business model, and an ever-growing demand for home services, TruBlue offers franchisees the opportunity to build something truly lasting.
“Trusting the system is the key,” McMurtry advises. “If you follow the proven processes, there’s no reason why you can’t succeed. I’ve seen it firsthand in my own business and with other franchisees. The support and resources available to us make it easier to grow steadily and sustainably.”
With TruBlue, franchisees aren’t just building businesses—they’re building legacies. And with success stories like McMurtry’s, it’s clear that TruBlue’s model works, helping entrepreneurs create businesses that stand the test of time.
