Marcus Blanks, a former marketing professional for Procter & Gamble and engineering firms, has embarked on a new journey as the franchise owner of TruBlue Home Service Ally in Orange County. Recently featured in McKnight’s Home Care Daily Pulse, Marcus shared how his desire to help seniors age safely in place inspired him to take on this business opportunity.
Supporting Seniors Aging in Place
As a caregiver for aging parents, Marcus understands the importance of safe and functional homes for older adults. Through TruBlue, he offers handyman services, home repairs, and safety modifications such as grab bars and stair rails to help seniors maintain independence and avoid injuries.
“The biggest thing you’re trying to prevent is that fall that will send them to the hospital,” Marcus explained.
A Strategic Business Opportunity
Relocating to Southern California, Marcus sought a franchise with strong systems to ensure success in a new industry. His marketing background helps him position TruBlue as a trusted, professional service for families.
“There are any number of handymen you can contact, but many of them are uninsured or not bonded. As a reputable franchise, that creates trust,” Marcus noted.
Building a Legacy
For Marcus, TruBlue is more than a business—it’s a mission. The flexibility and personal fulfillment of helping seniors make every challenge worthwhile. “You need the confidence to bet on yourself."
With leaders like Marcus, TruBlue is transforming lives and empowering seniors to age in place safely and comfortably.
