Mark and Julie Odell, who recently opened TruBlue Total House Care of Centennial in the Denver, Colorado market, are one such example: the couple broke the brand’s first month sales record back in February of this year. The third rookie franchisees in six months to crush the company’s all-time sales numbers, the couple said their success is a reflection of the need for TruBlue’s services, something the COVID crisis has only served to heighten, paired with their own efforts within the local community.
“More and more seniors are choosing to stay at home and age in place, rather than moving to an assisted living community,” said Mark. “This was already a growing trend before the COVID-19 pandemic and now, the desire to stay at home has exploded. Seniors want to remain in their homes but their children and loved ones are worried that something will happen if they are alone. At TruBlue, we have the opportunity to ensure that seniors’ homes are as safe as they can be.”
“There’s an enormous market for what we’re doing, and I don’t think I would’ve known that without digging into it,” added Julie. “There’s incredible room for growth; this is just the tip of the iceberg.”
Just 11 months after opening TruBlue Total House Care of East Lexington, Kentucky, Daniel Elswick and Casey Martin shattered TruBlue’s monthly sales record in March of 2021. In addition to unprecedented demand, the pair credits their success to TruBlue’s solid business model and support systems.
“TruBlue puts its franchisees in position to be successful right away,” said Casey. “Daniel and I knew we had the work ethic, but we had no idea how to start a business. That’s why we invested in TruBlue. The system they provide is simple to follow, and if you are willing to work hard, you can see fast success. We are proof of that.”
According to the National Council on Aging, 90% of seniors say they plan to remain in their homes for the next five to 10 years, a trend that has continued to grow following the COVID-19 pandemic, creating a sizable need for home maintenance and care services geared towards seniors.
As more seniors remain at home, TruBlue works to accommodate their specific needs through safety assessments, modifying their homes as needed to reduce the risk of falls and other health hazards. And unlike traditional home maintenance brands, TruBlue’s assistance doesn’t stop once the modifications are done. The brand’s “Helping Hands Around the Home” service builds on its initial maintenance and repair service by offering ongoing, in-home help to assist seniors with small projects that might otherwise provide a challenge, such as moving furniture and changing a lightbulb.
With ambitious goals for the rest of 2021 and into the future, the rapidly growing brand is positioned to revolutionize the way families protect their loved ones and allow them to safely age in place.
“As a country, we are experiencing a change in how and where people want to grow old,” said Fitzgerald. “We provide a service that is attractive and helpful to aging seniors and their families and it’s one that is certainly in high demand. We are thrilled by the early success that our newest franchise owners have seen and we look forward to continuing this forward momentum through the end of the year and into 2022.”