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TruBlue Total House Care Eyes Florida as Top Market for Large Scale Growth

Despite the challenges of the past year, TruBlue sold 24 franchise locations in 2020 and has inked nine new agreements thus far in 2021. Now, the brand is looking to more than triple its size, from 60+ to 200 franchise units by the end of 2023, and has its sights set specifically on the retirement capital of the United States: Florida

“As a country, we are experiencing a change in how and where people want to grow old,” said Sean Fitzgerald, TruBlue’s president. “Today’s seniors want to age comfortably in place, but no one is offering the type of ongoing home maintenance services they need to do so. We’re virtually alone in this segment, which is why our concept has been picked up by entrepreneurs all over the country. The current gap in available home maintenance and care services in Florida is stark and we are confident that there is a tremendous need for our services, paired with ample opportunity for ongoing market growth.”