Mark and Julie Odell, who recently opened TruBlue Total House Care of Centennial in the Denver, Colorado market are off to the fastest start in the brand’s history, posting record breaking first-month sales during the month of February. They are the third rookie franchisees to post sales numbers like these during the Covid-19 pandemic. This is further proof that TruBlue’s services are not only essential for seniors who wish to age in place, they are also in high demand. The Covid crisis has served to heighten this demand by increasing the number of seniors who wish to age in their own homes versus an assisted living or skilled care facility.
TruBlue Total House Care, part of the Strategic Franchising family of brands, is the nation’s first and only franchised provider of full-service home maintenance and repair for seniors. Services provided by franchisees include Age Safe America certified home safety assessments and modifications, handyman repairs, house cleaning services, yard work, seasonal tasks, and minor home renovations, making it safer for seniors to age in place and also easing the worries of their families.
“There are plenty of home care agencies in this country that take care of seniors. But there has not been a national provider focusing on taking care of the senior's home –inside and out, which is just as important for their safety. TruBlue is that trusted provider,” said Sean Fitzgerald, brand president.
The TruBlue franchise opportunity tends to attract people who have a personal connection or story regarding a loved one who struggled to age in place safely. The Odells are no exception. Both have personal experiences that led them to the TruBlue model.
Julie Odell, who is originally from the Centennial area, found it challenging to keep her aging parents safe in their homes.
“I had to call four or five different companies just to be able to help my parents with chores and tasks they needed to get done,” Julie said. “If I could have just called one number, like TruBlue, it would have been such a relief.”
Mark Odell spent part of his career as a financial advisor. During this time, he worked with many clients who were struggling to take care of their aging family members.
“I constantly heard stories from adult children about the challenges of caring for parents and the difficulty of finding reliable companies to help,” Mark said. “This definitely played into our decision to purchase a TruBlue franchise because we knew the need was there.”
Thanks to proven systems, a recognized and trusted brand name with endorsements from Age Safe America and Right at Home Senior Care, and comprehensive new franchisee training, not only did the Odells see record breaking sales numbers in their first month, but they also saw higher than average gross and net profits.
“We knew Mark and Julie would have a lot of success with their new business,” added Fitzgerald. “We know this is just the start of something special in the Denver area for these terrific new franchise owners.”