Did you know that 31% of all small business or franchise owners in the US are women? Or that 62% of women entrepreneurs cite their business as their primary source of income? How about that women-owned businesses generate $1.8 trillion in revenue annually?
Women-owned businesses are a driving force of the US economy.
So, in honor of International Women’s Day on March 8, 2021, TruBlue Total House Care would like to recognize the contributions of its female franchise owners. Thanks to each and every one of you for the work you do to grow your businesses and to serve the seniors and homeowners in your communities.
Jennifer Corder, a TruBlue franchisee since 2020, shared with us some of her thoughts on being a female entrepreneur and franchise business owner. Here is what she had to say:
Why did you want to be in business for yourself?
Jennifer: After years of working for large corporations, I became somewhat jaded regarding the inability of mid-management to make important decisions about the way systems were run and employees treated. I wanted to be able to make a change by having a small business that would allow me to hire people for their values and aspirations and be in a position to reward them for their dedication and hard work.
Why did you choose a franchise concept?
Jennifer: Having very little experience running a business completely, I found the franchise model important to guide me in the operational processes. It provides a sense of security, "family," and people to turn to when I have questions.
What do you love most about owning a TruBlue business?
Jennifer: I love connecting with our clients and the process of initial contact through planning to job completion is exciting. Plus, having a healthcare background, TruBlue appealed to me because of its vision to help seniors age-in-place and that holds such a strong place in my heart. It's a wonderful feeling to be able to help an elderly customer who has almost everything they need to live at home but needs a little extra help a few times a month or quarter to make that doable. Simple tasks like changing batteries in smoke alarms, or adding a few grab bars can make all the difference to them!
What is the greatest obstacle you have had to overcome as a female business owner?
Jennifer: As for most moms, it's challenging to manage the guilt of the time commitments of running a new business and keeping up with quality family time with my husband and children.
What advice would you give to other women who want to own their own business?
Jennifer: Think positively and don't be afraid of failure. Making mistakes helps you learn and become stronger and more successful!
Perhaps now is the time for YOU to become one of the many women in business for themselves by investing in a TruBlue Total House Care franchise! There has never been a better time to get started with a business in the booming senior care and home improvement industries. Fill out the form to learn more about TruBlue ownership.