Jennifer Corder, a TruBlue franchisee since 2020, shared with us some of her thoughts on being a female entrepreneur and franchise business owner. Here is what she had to say:
Why did you want to be in business for yourself?
Jennifer: After years of working for large corporations, I became somewhat jaded regarding the inability of mid-management to make important decisions about the way systems were run and employees treated. I wanted to be able to make a change by having a small business that would allow me to hire people for their values and aspirations and be in a position to reward them for their dedication and hard work.
Why did you choose a franchise concept?
Jennifer: Having very little experience running a business completely, I found the franchise model important to guide me in the operational processes. It provides a sense of security, "family," and people to turn to when I have questions.
What do you love most about owning a TruBlue business?
Jennifer: I love connecting with our clients and the process of initial contact through planning to job completion is exciting. Plus, having a healthcare background, TruBlue appealed to me because of its vision to help seniors age-in-place and that holds such a strong place in my heart. It's a wonderful feeling to be able to help an elderly customer who has almost everything they need to live at home but needs a little extra help a few times a month or quarter to make that doable. Simple tasks like changing batteries in smoke alarms, or adding a few grab bars can make all the difference to them!
What is the greatest obstacle you have had to overcome as a female business owner?
Jennifer: As for most moms, it's challenging to manage the guilt of the time commitments of running a new business and keeping up with quality family time with my husband and children.
What advice would you give to other women who want to own their own business?
Jennifer: Think positively and don't be afraid of failure. Making mistakes helps you learn and become stronger and more successful!