TruBlue works closely with Scorpion to manage the franchisees new websites. TruBlue has been working with them to make sure the website reflects our values of providing a professional service to seniors and busy families.
The TruBlue Total House Care leadership team, based in Cincinnati, understands that the power of this franchise model is the combination of the business opportunity along with the support and structure of a strong franchise system. TruBlue is now launching a new locally-customizable and nationally-supported website system that makes it an even more attractive franchise.
The President of TruBlue, Greg Platz said, “Although we want people to recognize the TruBlue name and understand that we have a national support system, we also want local franchisees to be able to build their business to meet the needs of their own community. We need to be able to impress customers and speak to them on a local level with one glance, which means having a clean, user-friendly website that can be locally-customized on multiple levels. We worked with Scorpion Internet Marketing to make that happen. Now franchisees can adjust multiple sections of the website, even down to the header image, which they might change to reflect their local community.”
Scorpion is an award-winning, full-service internet marketing company that manages thousands of campaigns throughout North America, driving millions of leads to businesses by creating websites and online targeting campaigns. Scorpion is a Google Premier Partner and received the Google Innovator Award in 2016.
“We have a wide variety of services and revenue streams, which can make the company research process difficult for potential customers. We know we only have a few seconds to catch someone’s eye, so we wanted to make sure our franchisees could make their websites as local and helpful as possible while also keeping our branding consistent and not passing all the backend maintenance onto each franchisee. We know our franchisees and their customers are going to love the new websites and we are confident the design and functionality will help us take our franchise system to the next level,” Platz said.
TruBlue offers numerous services and these services can assist many different types of people in the community. Having a website which is easily customizable will be very beneficial to our franchisees. Scorpion Representative, Megan Tilton, said that she will work closely with Greg Platz and the TruBlue team to ensure that the website displays TruBlue’s combination of professionalism while keeping seniors and families at their forefront.
“We understand that the goal is to bring in new customers, which means users need to have a great first impression and a user experience. We want them to be able to spend as little time as possible thinking about the navigation of the website so that they can focus more of their attention on the services and what sets TruBlue apart,” Tilton said. “Franchisees will like the website too because of the customization options, but also because of the interface and reporting capabilities. With the new website, it’s very easy for franchisees to understand how the website is performing, where their website leads are coming from, which is important for future planning.”
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