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Millions of Seniors Are Remodeling Their Houses to Age in Place

Associated Press highlights demand for services like TruBlue

Millions of Americans own homes that they’ll need help maintaining and updating as they grow older, and TruBlue is answering that growing demand. A recent Associated Press story highlights the growing demand for home care services.

In “If you build it, they’ll stay,” the AP notes that the lifecycle of a house is different with the boomer generation. Previous generations focused on selling their homes and downsizing into newer, smaller places in warmer climates. Today, that’s not the case.

“Home remodelers say they’ve had a pickup in projects from boomers who are in or approaching retirement and are seeking to modify their houses,” the AP writes. “It’s a trend known as ‘aging in place,’ an alternative to moving to smaller quarters or a warmer climate.”

“The oldest of the 76.4 million boomers, the U.S. generation born after World War II, are turning 71 this year,” the AP writes. “As more of them retire and make decisions about where they want to live, there will be a great need for accessible housing, according to a report released in February by Harvard University’s Joint Center for Housing Studies.”

TruBlue home management franchise is revolutionizing the $380 billion senior care industry by specializing in the home care services that seniors and their loved ones depend on to allow seniors to age in place with the quality of life they deserve. TruBlue franchisees provide their customers with a one-stop shop for all home care needs, including handyman services, cleaning services, lawn care, seasonal work (including snow removal) and specialty jobs such as making homes accessible to seniors with mobility issues.

Most importantly, our “One Company, One Call” approach provides our customers with a level of trust that was missing in the fragmented industry before TruBlue home management franchise entered the market. As a result, TruBlue has rapidly grown to more than 20 locations in multiple states and now has plans to add hundreds of locations in the coming years.

“As the baby boomer generation continues to age, they’re wanting to grow older in their own homes, the homes they’ve worked hard to buy and maintain over the years,” says David Sparks, Director of Franchise Development for TruBlue. “We help them accomplish this by making their homes more accessible, by taking care of maintenance problems when they come up, and by becoming the name they turn to when problems strike.”

TruBlue home management franchise owners find the work fulfilling, while enjoying a comfortable work-life balance.

“The business is so positive,” TruBlue franchise owner Tim Diemont says. “We help seniors, veterans, schools, army bases, busy professionals — which makes it rewarding for us but also allows to have a lifestyle where we can take a trip to Europe every year and take as much time off as we want.”

Bring the TruBlue home management franchise to your community

Learn more about bringing the value of TruBlue franchise to your community at our franchise information website. Or contact us to request more information about the TruBlue franchise opportunity.